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Episode 09: Building your Business with Jaclyn Johnson founder of Create and Cultivate
Episode 14: 2020 Goal Setting with Business and Life Coach
Episode 25: Starting And Growing Your Business with
Speaker Coach and Speech Writer Helena Bowen shares why speaking up is good for your business. She believes storytelling is the best way to lead, inspire and persuade.
Helena Bowen has over 150 TED and TEDX Speaker Clients who have over 65 million views online. 20 of these have been featured as the “Talk of the Day” on TED.com and they’ve been translated into 35 different languages.
Going to film school and then working in Hollywood, Helena found the film industry to be more technical than creative. Also, missing the academic side of her life, she decided to go to TED’s training. There she found what lit her up.
In discussing her money background, Helena shared how while growing up, her parents demonstrated a hard work ethic and she also learned the skills of frugality. She feels like this has translated into really serving her clients.
Helena shared how she had to learn to charge her worth. She feels if you invest a large sum of money, you’ll be more motivated to finish the course.
Most of TED and TEDX is volunteer based. It was a bit of a tough transition to being paid as a speaker coach. It’s vital though. Every TED speaker has a curator and a coach behind the scenes.
We also talked about the need for salary negotiation. And as an entrepreneur, we need to be the ones that present our pricing, not wait for someone to ask about our prices. Helena feels that in our schools, financial literacy is the biggest missing piece.
Public speaking is not just this super inaccessible thing that only the top, top people do. Other than on stage, forms of public speaking are through video, podcasts and social media.
Helena recommends business owners get on video as much as possible. When you start showing up and speaking up on video and on stage as much as possible, then people become piping hot leads.
We’re living in an era of personal branding so this is more important than ever. For now, video gives a level of undue credibility and you gain trust with your customers.
When speaking up, it’s important to remember the more you record, the more comfortable you become. Most of your customers have fallen in love with you, not some cheesy bigger than life version.
It’s important to think of public speaking as a conversation, not a performance. Aim for the best version of yourself, you on your best day.
Helena recommends you start with your main idea and that it is very narrow. The good news is people don’t want to listen to 60-90 minutes, 3-5 minutes is enough.
Make sure your topic is as strong as it can be. You also need a super strong title to lure listeners in. Helena suggests going to TED.com and looking at some of those titles to get ideas.
Some angles to take for your talk are to look for industry advice online and ask what do you disagree with. Myth busting also makes for good talks. And remember, most of the world is not an expert on your topic.
Most importantly, you need to share your talk all the time, everywhere! Don’t be shy because it’s up to you to promote and get people watching it, if you want it to be effective.
For the freebie “How to Get Booked to Speak at TEDx” go to https://TEDxguide.com
To get “How to Write a Speech That Acts Like a Pitch” go to https://sneakypitch.com